Salesforce for the Creator Economy
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Our market is potential a trillion dollar industry in need of enterprise infrastructure.

The Shift

Traditional media is dead.

Attention has shifted decisively to creator-led content. YouTube is biggest channel on TV and social media is (increasingly) where we consume media.

Ad-budgets follow creators.

Creator-driven revenue already commands $200B of the $1.1T global advertising market. Advertiser budgets are moving to creator content — and this share will accelerate over the next 36 months as brand budgets catch up to consumer behavior.

The Complication

Millions managed
through DMs.

Despite the size of this market, entire campaigns are managed through fragmented Instagram DMs, scattered email chains, and spreadsheets. Brands, agencies and creators are running enterprise scale through consumer tools. It's chaos.

hey did u get the brief??
lol which version tho
wait ur not on the thread??
Re: Re: Brief_v4_FINAL_USE_THIS
Fwd: Re: usage rights (thread 3)
Re: payment terms — still waiting
did u post the collab yet??
link in bio or nah?
stream went live, no sponsor tag
who has the brief in #campaigns??
rate card v2 is in the group
did anyone loop in legal??
scope changed, dont put in writing
红CN campaign — no contract sent
抖音 deal still unconfirmed
Creator_Tracker_v7_REAL.xlsx
campaign_budget_FINAL2_USE.xlsx
⚠️ Payment overdue 47 days
⚠️ Scope changed — no record
⚠️ deadline was yesterday
The Solution

Salesforce closed the
enterprise sales gap.
CTopia closes the
creator deal gap.

One platform. Every stakeholder. Lead to invoice.

Deal Room — Nike x @jessicafit
Deal Value
$45,000
Status
CONTRACTING
NET Terms
30
Due Date
Jun 28
@jessicafit
Nike
Virtue Agency
Deliverables
2x Reels (60s) — exclusivity 30d
1x YouTube Integration (30s mid-roll)
4x Story frames — brand-approved copy
Usage Rights — 6 months digital + OOH
Deal progress65%
01
Relationship Room
Link-in-bio for creators and structured intake → every lead qualified, prioritized, with spam filters
02
Deal Room
Enforced scope builder → no ambiguity, no creep, no he-said-she-said
03
Creative Room
Version-controlled draft submissions with timestamped approvals → on time, on brief, on record
04
Media Room
KPI dashboard tied to deal structure → measure what was actually promised, not vanity metrics
05
Money Room
Auto-generated invoices with margin calculator → creators get paid correctly, nothing leaks
Traction & Roadmap
Beta in June, expanding in July.
50
Active beta creators
by Jun 30
20
Paid users
by Aug 30
50
Paid users
by Sep 30
Jul 13
Expansion
begins
$97
Entry price
Creator Pro/mo
200+
On the waitlistCreators, agencies & brand partners
C
A
B
+197
Jun 8
Beta — Bali
10 creators, live testing
End-to-end validation
Free access, feedback only
Jun 21
Cannes Expansion
+20 creators recruited
30–50 active beta users
GTM strategy activated
Jul 13
Scaling
Scaling to TBD accounts
Full pricing tiers unlock
Talent agency outreach
Scale the Platform
Brands · Agencies · AI add-ons
The Team
A team of senior media & technology executives with 45+ years of experience between them, have lived the challenges and are solving from the inside.
LaToya
LaToya Shambo
Co-Founder & CEO
  • 20+ years in creator marketing; built a 7-figure multicultural creator agency
  • Brokered 300+ brand deals for creators; clients include Disney, YouTube & Visa
  • Co-chair, IAB Creator Economy Committee; featured on Bloomberg, Forbes & Adweek
  • Founded the Black Girl Digital Awards — solving this problem for a decade
Seth
Seth Freudenburg
Co-Founder & Product Officer
  • VP Audience Platform at Univision; prior at Samsung Ads & Time Warner
  • Led analytics, BI & engineering strategy across national media platforms
  • Owns product architecture, feature prioritization & pricing model for CTopia
  • Translates complex media business logic into scalable platform systems
Carlos
Carlos Aspetti, PhD
Strategy & Operations Officer
  • Senior Principal at Accenture; 10 years of strategy & consulting experience in ad-tech and deeptech
  • PhD Materials Science, UPenn · twice published in Nature · NSF, DoD & GEM fellow
  • Leading Frontier AI research in partnership with academia
  • Co-founder / leadership team at two prior startups in media
Platform Vision
Our product vision.
Today
Outsourced
Ops
Summer 2026
SaaS
Near Future
Marketplace
& Agentic
Solutions
We are preparing to
open our seed round.
CTopia is building the operating infrastructure for the creator economy — the rails that every creator, agency, and brand will run on.
To express interest and start the dialogue
carlos@ctopia.co
Carlos Aspetti, PhD · Strategy & Operations Officer